It is the beginning of a new year, which means Las Vegas welcomes thousands of people to the International Consumer Electronics Show, the world’s largest tradeshow for consumer technology and America’s largest annual tradeshow of any kind. This year the popular event took place this past week and brought attention to current and new trends in the tech world. Here at Location3 we like to focus on interesting ways to find and deliver content on behalf of our clients. Let’s take a look at a few exciting trends and tools featured at this year’s CES that we believe help do just that and more.
- Bazaarvoice: With their website’s alt text reading Integrated Social Software, Conversations and Analytics, this SaaS (Software as a Service) prides itself on turning social media into social commerce, while working with some of the world’s leading global brands. They offer solutions for retailers, brands, financial services, as well as travel. Bazaarvoice strives to empower customers to share their experience through content on client websites, measure word of mouth content to maximize reach, discover insights from customer conversations and spread influence by adding real-time conversation into advertising.
- Aha by Harman: This innovative and safety-driven app is pleased to announce their integration with Ford Motors at this year’s CES. Other automotive collaborations include Honda, Subaru, Hyundai, and Porsche. Aha offers easy access and organization to your favorite music, tweets, web content and more, all through your car radio. Safety first!
- Lukup Media: Created about three years ago on the principle of changing the way we consume content and interact, Lukup has advanced to deliver an end to end answer to creating, hosting, managing and delivering content to consumers on T.V. and mobile phones.
- Deluxe: As an important provider of media and entertainment content services, Deluxe leads with making, moving, managing and monetizing content within the entertainment and advertising industries. With sub-brands Beast, Company 3, Filmore, MediaVu and Method Studios, Deluxe offers a variety of services, including distribution for a wide spectrum of customers.
Along with some of our favorite trends, we also want to share with you our top panel pick from the show.
This past Wednesday at the conference, The International Academy of Web Television presented The Digital Entertainment Transformation, which included an impressive group of people talking on the topic of Digital Content Distribution and Monetization: What Is Your Business Model?
Panel at the Digital Entertainment Transformation conference by IAWTV
The panel, which consists of eight industry experts, delves deep into these individual’s business models and their efforts toward growing online content, including, but not limited to the entertainment industry. The panel shared key information regarding their strategy for monetization and efficiently engaging viewers, specifically in regards to digital video.
Check out a description of the panel of experts and their companies below, as well as some interesting tweets from the conference!
Bismarck Lepe, President of Products at Ooyala
Ooyala: Among several other capabilities, Ooyala primarily works to assist websites in publishing, monetizing and analyzing online video content.
Charlie Muirhead, CEO of Rightster
Rightster: As video distribution and monetization specialists, Rightster delivers cloud-based services to a variety of clients. They also pride themselves on their Video Solutions Specialists.
Joan FitzGerald, VP Television and Cross-Media Solutions at comScore, Inc.
comScore, Inc.: With the tagline of Analytics for a Digital World, comScore measures how people navigate the digital world. They offer their 2,000+ clients insight and action on how to take advantage of their digital investment and the value of it.
Larry Tanz, President of Vuguru
Vuguru: According to their website, Vuguru was founded in 2006 on the premise of constructing creatively-driven scripted projects that could take advantage of the new distribution landscape made possible by emerging platforms such as the internet. In the US alone, Vuguru has a six-project licensing and distribution deal with AOL.
Megan Cunningham, CEO/Founder of Magnet Media, Inc.
Magnet Media, Inc.: With their services being Video Production and Social Media & Interactive, Magnet Media claims to be the leader in providing content solutions for brands. By producing and providing video and social programs for their clients, Magnet Media works to engage audiences by producing and syndicating video and interactive content through social platforms.
Neil Gladstone, VP of Content at Dailymotion US
Dailymotion US: A French-based company, Dailymotion works to offer top content from users, independent content creators and its premium partners in 34 localized locations and 16 different languages. Their mission, according to their website, is to provide the best possible entertainment experience for users and best marketing opportunities for advertisers, while respecting content protection.
AOL: Pretty self-explanatory, but the company is consistently increasing efforts to become the leading provider of content versus the perception of most, as “just” an internet provider.
Rob Bernett, CEO/Founder of My Damn Channel
My Damn Channel: My Damn Channel was created in order to enable comedians, actors, filmmakers, musicians and brands to co-produce, monetize and distribute original video content through the website, as well as in syndication across all digital platforms.
